5 Steps for Setting Your Website Goals for 2018

Posted by Safwan Rahman In: Business plans 10 Comments

The new year is a great time to make sure that your website still aligns with your business goals. Ask yourself these two questions:

  1. Does your website still reflect you?
  2. Is it supporting your business goals as well as it can be?

Now is a great time to review your website analytics and see how people are getting to your site, how long they stay, what pages they look at (or don’t), and why they leave before taking action.

With that data, you can set tangible goals for how your website can help reach your 2018 business goals.

Step 1: Review 2017 Performance

It’s hard to set goals if you don’t have a frame of reference.

Key Metrics

Start your website review by logging into Google Analytics and assessing some of your website’s key metrics (if you don’t have Google Analytics or another analytics tool in place, get in touch with us):

  • Pageviews
    Total number of pages viewed. Repeated views of a single page are counted.
  • Pages Per Session
    Pages/Session (Average Page Depth) is the average number of pages a person looks at when visiting your site. Repeat visitors and repeated views of a single page within one site visit are counted.
  • Exit Pages
    The number of times visitors exited your site from a specified page or set of pages.
  • Average Time by Page
    The average amount of time users spent viewing a specified page or screen, or set of pages or screens.
  • % New Sessions
    An estimate of the percentage of first-time visits.
  • Conversions & Website Goals
    If you’re not sure how to set up on-site conversions to track how people use your site, ASAR Solutions can help.

If you’re running digital marketing campaigns, you’d also want to review how those are performing.

google-analytics

Step 2: Set Goals for 2018

You’ve likely already laid out your business goals for 2018 – Where are your growth opportunities? How much do you expect to grow? How will you get there?

Now, it’s time to set goals for your website with your new business goals and last year’s website performance in mind.

Website Goal Examples

Here are some examples*:

Business Goal   Website Goal
Increase awareness among current customers and potential customers. Increase pageviews.
Reach new potential customers that haven’t heard of us before. Increase volume of new visitors.
Use our investment in our website as a business development tool. Increase number of qualified leads.
Present our business in a clear, relevant way to our target audience. Decrease bounce rate.
Improve our digital strategy to capture our audience online. Increase referral traffic from social media.

*These are some suggestions to illustrate how your business goals should align with website goals. Keep in mind that all business goals and website goals should be specific and measurable.

Once your goals are defined, determine how you’re going to measure success (refer to key metrics listed above).

website-goal-plan

Step 3: Make a Plan

Your data mining most likely uncovered some room for improvement on your site. And, your goals probably can’t be achieved without making efforts to change those stats.

For example, if your goal is to ‘increase pageviews by 10% in comparison to same time period last year’, what are the different tactics you can implement to drive traffic to your site?

Well, you’re in luck. There are a lot of options, including:

  • Starting a digital marketing campaign (on social media or Google)
  • Publishing more news articles/blogs and sharing that content across social media

In addition to driving traffic to your site, you should review the stats to see if your content is engaging and answering your visitors’ questions.

And, if it’s not, a few tactics to consider are:

  • Adding design treatments to key pages on your site (especially helpful for a page with a lot of information)
  • Adding or modifying calls to action (i.e. “Schedule a Free Demo” or “Purchase”)
  • Changing the structure of your homepage or navigation

ecomm-design-features

Step 4: Implement

Now that you’ve finished planning, it’s time to take action.

ASAR Solutions can help you work toward your goals ─ whether you’re needing to know how to add a blog to your site, how to move around pages, or get the right visitors to your site.

Step 5: Continue Measuring Results

Keeping an eye on your site’s data can help you make adjustments year-round. Don’t wait until the end of 2017 to look into how your site is helping you reach your business goals!

We recommend checking site usage on a monthly basis to find opportunities and learn how the changes you’ve implemented are working.

Ready to get started? Let’s set up a meeting to review your site together.

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Safwan Rahman
Safwan Rahman is a Digital Marketing Specialist from Malaysia. He believes a website is not just about looks, it more about strategy. He helps businesses from Southeast Asia, Middle East, Europe and US to increase their leads and sales online.

Comments: 10

  • Emma Bell
    1 year ago
    Reply

    Thanks for updating me, Your information help me a lot i have launched a website, But now i am facing some gola problems and how to manage m,y website. But after reading your information i get it.

    • Safwan Rahman
      7 months ago
      Reply

      Hi Emma,

      I’m glad it helped 🙂

  • pradeep mishra
    12 months ago
    Reply

    thankyou for sharing great information.

    • Safwan Rahman
      7 months ago
      Reply

      Thank you for stopping by!

  • Aman Sharma
    12 months ago
    Reply

    Thanks you so much, I appreciate you for a such a article. As described by you all 5 steps, its very important topic for set a goals for our website.

    • Safwan Rahman
      7 months ago
      Reply

      Indeed Aman,
      To success online we need to continuously monitor our website performance. Not to forget to make sure everything is data-driven so that we can check each goals effectiveness.

  • Vipin Sharma
    12 months ago
    Reply

    Guidance for managing our website provided here is very helpful for me , I got a systematic plan for my website after reading post here, Thanks for too valuable information.

    • Safwan Rahman
      7 months ago
      Reply

      Glad that it helped! 🙂

  • InspireHard
    10 months ago
    Reply

    Thanks for the guidance, you provided useful information that will help my blog to reach target audience. Please suggest something more on increasing the traffic on my blog.

    • Safwan Rahman
      7 months ago
      Reply

      Hi,
      To increase your blog traffic… the basic step you can do is to use Google Trends (http://trends.google.com) to check trending keywords in your industry and prepare a blog post accordingly. Allocate a small amount of advertising budget ($1/day) to spread your blog post on social media. And the most important thing is to plan and set up your marketing funnel.

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