For most website owners, there is usually a lot of focus on getting more people to visit our sites. There are endless resources and articles on how to get more traffic. But the vast majority of that traffic is wasted.
Most visitors leave your site before they become email subscribers or customers. And most of them never return, even if they found your content valuable.
If you stick with me to the end of this article you will know exactly how to get the most out of the traffic that visits your website. You’ll understand how to use the Facebook retargeting pixel to reach out to people who visited your website and convince them to come back, join your email list, or become customers.
Retargeting website visitors with Facebook ads means showing Facebook ads to people who have previously visited your website. It’s one of the cheapest ways to achieve your goals with Facebook advertising. If you’re serious about using Facebook ads to grow your business, retargeting is an absolute must.
In fact, Ryan Deiss, CEO of Digital Marketer predicts that “soon all display advertising will be retargeted advertising and the pixel will become even more valuable than the click itself.”
What does that mean?
Basically it means that having your website properly set up to support retargeting with Facebook ads is becoming one of the most valuable things you can do for your business.
And it’s free to set it up and start building your list of ‘pixelled’ audience members. So even if you aren’t ready to use Facebook ads, there’s not reason not to set your web site up so you are prepared to use retargeting when you are ready.
Why is Facebook retargeting so effective?
Most of us with an online business are looking to build our email lists as quickly as possible. It’s common knowledge that email marketing is one of, if not the most effective digital marketing methods.
Why email marketing works
1. Because people on your email list have already expressed interest in you. You know that because they gave you their email address.
2. And with email you can reach them directly with messages that you know will appeal to them. For example, if they gave you an email address in exchange for a lead magnet about Facebook advertising, you know they are interested in content about Facebook advertising.
3. You can deliver messages based on where they are in your funnel. You will want to speak to people who have only just discovered you differently to your loyal fans. Likewise, you can deliver specific emails to people who have visited specific product pages or abandoned their shopping cart.
The problem with email marketing is that it’s hard to convince people to actually give your their email address.
Your audience is smart, and they know that by handing over their email address they will be marketed to. So they hold on to it and only share it with people and brands that they trust.
New audience members who have only just discovered you might not have that level of trust in you just yet. You need to build that trust. It takes time and usually a few separate interactions with you and your brand before you get there.
You end up with a lot of people visiting your website, enjoying your content, but never joining your email list.
Facebook retargeting solves that problem.
It gives you almost all of the benefits of email that I described above without requiring and email address or opt-in.
Every time someone visits your web site, they automatically get ‘pixelled’ by Facebook. This just means they go into a group that you can target with Facebook ads.
You can then run Facebook ads to these people whenever you like.
That means you are running Facebook ads only to people who have expressed interest in you by visiting your website. You are also reaching them directly in their Facebook news feed.
And you can separate them based on specific pages or content they viewed on your site! That means you can show different ads depending on what they like or where they are in your sales funnel.
Time to take action and add the Facebook retargeting pixel to your website today!
It doesn’t matter if you’re not ready to run Facebook ads just yet. Adding the pixel now will put you in the box seat when the time comes for you to start using Facebook ads in your business.
One you’ve got the pixel set up, you’ll want to make sure you’re tracking conversions properly.
What you should do now
- If you’d like us to work on your Internet Marketing Strategy —to dramatically improve your leads & sales online, click here to contact us.
- If you enjoyed this article, then so will your friends, so why not share it on LinkedIn, Twitter, Facebook and Email.
To your success,