There’s a really big concept that’s important to get your arms around when it comes to your business website. Yet, very few business owners know it (which means there’s a big opening for you). In fact, what’s really wild is that even a majority of website pros, including web designers, web developers, and agencies don’t take advantage of it either.
What is it?
Your website must act as a sales funnel if it is to be a profitable, money-making marketing tool.
There are two types of websites, those that make money and those that don’t. After all, why waste your time with a website unless you’re going to make more money. Understanding the sales funnel concept will help you build your business with the help of your website as a marketing tool.
So, what is a funnel? A funnel is simply a series of steps that direct people towards a particular action. That action can be to make a purchase, to contact you or to fill out a form. It is called a funnel because there are more people at the beginning of their journey, who are vaguely interested in your product / service than people who are at the end of their journey, who are extremely interested and are ready to take the action you want them to take. People naturally lose interest along their journey, it’s a fact of life and not worth getting hung up on. This natural occurrence is similar to the shape of a funnel. Big at the top, small at the bottom.
What types of funnels exist?
Funnels can be categorized by their goal. At the highest level you want to generate leads with a lead generating funnel or you want to generate sales with a sales funnel.
There are several other types (don’t worry about what they do at this stage, it’s just good to know they exist).
- The opt in lead generation funnel. Converts website traffic to leads.
- The sales funnel. Allows people to purchase online.
- Activation (or trip wire) funnel. Turns leads into customers.
- The live webinar funnel. Gathers webinar registrations.
- The auto webinar funnel. Gathers webinar registrations and shows your recorded webinar automatically.
- The launch funnel. Gradually drips content to build anticipation for your product launch.
There are others but these are some of the most popular ones right now.
Where do funnels live?
Funnels are ingrained everywhere. A newsletter that pops through your door is designed to generate leads. Those Facebook ads you see in your newsfeed, they are all part of someones lead generation funnel. The ads that follow you around the internet, they are a more advanced stage of someones funnel. They are part of a re-targeting campaign to get you back into a funnel you have entered but since left. The emails you receive from your favourite shops or restaurants – they are all part of a funnel. Each and every interaction whether it is on your computer, in your email, in social media is an action to strategically move you through a funnel.
Do I have a funnel?
Yes, every business has a funnel. You might not realize it, it might be awesome, or it might be awful. But if you are not sure then it is definitely accidental. Think about how you currently get customers. How many interactions are planned and how many are accidental? Have you got a defined sales and marketing process or do people find you randomly?
Strategically planning your sales and marketing process by using funnels, allows you to automate a lot of the lead generation, lead qualification and sale process. This frees your time considerably and enables you to scale which means more revenue with less work.
Do I need a funnel?
That depends on how you currently generate leads and sales in your business and whether you would benefit from automating your processes. I would say yes, every business needs a sales funnel.
If you want a reliable, repeatable way of doing business, a funnel gives you that.
What are the benefits of a funnel?
Once you have a funnel in place you can monitor it. That means you can see where it is not performing very well and take steps to improve it. No more guess work. If you are not getting as many new customers in your business as you hoped, you look at your funnel and work out where people are getting stuck. Knowing the points of friction means you can take steps to fix them. This means you will always have the ability to grow your business, strategically.
If you a monitoring your funnel you will also learn a great deal about how your customers behave. This can help you work out how you can serve them better by improving your service or offering different products. You can strategically test out ideas and keep moving your business forward.
You will save time on menial tasks when your marketing is automated.
You can be more targeted in your approach to marketing, targeting ideal clients who want what you have. This saves you money (marketing to uninterested people costs money) and fills your customer base with loyal, raving fans who love what you do.
Selling on autopilot through sales funnels means you can offer up sells and down sells – just like in real life. Statistically, a percentage of people will buy more from you if you give them the chance.
Funnels makes sure you maximize every opportunity, whether it is finding new leads or making new sales.
Are there any disadvantages to having a funnel?
They need monitoring and looking after. They are not a set and forget system. They can take a while to set up and sometimes they can be expensive so to prevent your investment being wasted you need to be bale to monitor your funnel regularly and understand enough so you can identify problems.
Keeping website visitors engaged long enough to convert them to customers isn’t easy, and converting customers into repeat buyers and brand advocates is even harder. Improving your funnel will not only help you to grow your revenue, it will also give you a better understanding of who your customers are and what they want.
How To Create a Sales Funnel?
When it comes to creating a sales funnel there are so many ways to approach it. Wouldn’t it be great to just get the meat of it all so you can get started faster?
Well, the good news is, today you can download a guide called Sales Funnel Mastery Quickstart Guide.
It’s as the title suggests – a Quick-start guide. You’ll get a list of action steps to take right away.
It’s less than 10 pages so it really does get to the juice and meat of creating your own funnel.
To Your Success,